Create shared understanding
I help people with different perspectives align around what matters, what we know, and what still needs to be resolved so teams can move forward together.
About
I’ve always been drawn to the space between the problem people describe and the problem that actually needs solving.
My path has taken me from running a boutique agency to leading product design work in complex enterprise environments.
That experience shaped how I work today: stay close to users, understand the broader business and technical context, challenge assumptions with evidence, and take responsibility for the experience from early problem framing through implementation.
How I Lead
I see leadership as creating the conditions for people to make better decisions, work well together, and do stronger work.
Make collaboration productive
I bring the right people into decisions early and make the reasoning behind the work visible. The goal is to build understanding together rather than design in isolation and present at the end.
Make the team stronger
I look for ways to improve how the team works through better feedback, clearer practices, shared learning, and support for designers working through difficult problems.
What Running a Business Taught Me
Running a boutique agency early in my career taught me ownership, adaptability, and the importance of understanding the business context around a design problem.
You rarely get perfect requirements, unlimited time, complete information, or a single stakeholder with a single priority. You have to understand what matters, make decisions, communicate clearly, and keep moving.
I bring that same mindset into product organizations today.
Beyond the Product Team
I also run a UX Meetup that brings designers and problem-solvers together to exchange ideas, learn from one another, and build community.
I value creating spaces where people can talk openly about the work: what is changing, what is difficult, what we are learning, and how we can get better at solving problems together.
That curiosity and knowledge-sharing are an important part of how I approach design leadership.
