Understand what matters
I use research and direct user feedback to challenge assumptions, uncover how people actually work, and help teams make better product decisions.
Turning complex product problems into clear, validated experiences built to ship.
Product design leader working across research, strategy, design, prototyping, and engineering to help teams understand what users need, make better product decisions, and deliver the right experience.
Evidence · direction · delivery
What I Bring
What I bring to a team
Make complexity understandable
I turn complicated workflows, systems, and constraints into experiences users can understand and teams can realistically build.
Close the gap between design and delivery
I build realistic prototypes directly in HTML, CSS, and JavaScript, using AI development tools where they help me learn and iterate faster. I work closely with engineering to validate ideas earlier, clarify behavior, and protect experience quality through implementation.
Case studies
Selected Work
A selection of product design work spanning research-led direction, complex enterprise workflows, prototyping, validation, and design-to-engineering delivery.
From fragmented onboarding to a scalable network-device framework
How I reframed a tool-specific UX problem around the job users actually needed to do, used research and coded prototypes to shape product and architecture decisions, and created a framework that could scale across network-management tools.
- My role
- I reframed the problem around the complete onboarding journey, connected user research with product and architecture decisions, created the scalable experience framework, built and tested coded prototypes, and supported implementation and design review.
From inventory dashboards to actionable reconciliation
How I reframed a dashboard migration around the work users actually needed to do, separated a validated workflow from a requested capability, and used coded prototypes to move research, design, and engineering forward.
- My role
- I reframed the product around the validated reconciliation workflow, led research and interaction design, built and tested coded prototypes, aligned product and engineering around the direction, and developed a working implementation for the frontend team.
From ad hoc design support to a repeatable UX function
How I used organizational research and lightweight decision infrastructure to move UX from downstream design support toward a more consistent role in product decisions.
- My role
- I researched the organization, assessed its UX maturity, and created lightweight systems for research, collaboration, documentation, and customer feedback. I also developed the UX vision and roadmap and helped make user evidence a more consistent input into product decisions.
How I Work
Good product design is rarely just about the interface. It means understanding the real problem, creating evidence where there are assumptions, working through constraints, and staying involved long enough to see whether the experience actually works.
See my approachAbout
My path has taken me from running a boutique agency to leading product design in complex enterprise environments. That experience shaped how I work today: stay close to the problem, understand the broader business and technical context, and take responsibility for turning ideas into experiences people can actually use.
More about me