Understand what matters
I use research and direct user feedback to challenge assumptions, uncover how people actually work, and help teams make better product decisions.
Turning complex product problems into clear, validated experiences built to ship.
Product design leader working across research, strategy, design, prototyping, and engineering to help teams understand what users need, make better product decisions, and deliver the right experience.
Evidence · direction · delivery
What I Bring
What I bring to a team
Make complexity understandable
I turn complicated workflows, systems, and constraints into experiences users can understand and teams can realistically build.
Close the gap between design and delivery
I use realistic prototypes and close engineering partnership to validate ideas earlier, clarify design intent, and protect experience quality through implementation.
Case studies
Selected Work
A selection of product design work spanning research-led direction, complex enterprise workflows, prototyping, validation, and design-to-engineering delivery.
From inventory dashboards to actionable reconciliation
How I reframed a dashboard migration around the work users actually needed to do, separated a validated workflow from a requested capability, and used coded prototypes to move research, design, and engineering forward.
- My role
- Lead UX researcher and designer across research strategy, participant validation, workflow discovery, JTBD framing, interaction design, prototyping, usability testing, stakeholder alignment, product decision-making, coded prototyping, and implementation support.
From fragmented onboarding to a scalable network-device framework
How I reframed a tool-specific UX problem around the job users actually needed to do, used research and coded prototypes to shape product and architecture decisions, and created a framework that could scale across network-management tools.
- My role
- Lead UX researcher and designer across research strategy, JTBD framing, journey mapping, service blueprinting, UX strategy, user story mapping, advanced-table research, coded prototyping, usability testing, cross-functional alignment, implementation support, and design review.
How I Work
Good product design is rarely just about the interface. It means understanding the real problem, creating evidence where there are assumptions, working through constraints, and staying involved long enough to see whether the experience actually works.
See my approachAbout
My path has taken me from running a boutique agency to leading product design in complex enterprise environments. That experience shaped how I work today: stay close to the problem, understand the broader business and technical context, and take responsibility for turning ideas into experiences people can actually use.
More about me